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On-line safety net


Business Today7-21 July, 2000


On-line safety net:Now,you'll no longer have to call that pesky agent when you want to take another insurance policy. After personal finance, insurance is the next big destination for dot.coms. With the sector being thrown open to private players,the content is just right for the emergence of on-line intermediation (infomediation till the Insurance Redulatory Authority works out the modalities of on-line sales of policies, and virtual agents and brokers). www.bimaonline.com is one such site that offers every thing you could expect in a typical insurance vortal:details of products,advisories, and agents. True, the number of offerings at this point in time is limited, but once private insurance companies set up shop that will change.That's reassuring.

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